Trek unveils eight new Project One custom livery for Tour de France

Trek has introduced eight new Project One ICON paint schemes for the men’s and women’s professional road teams. These paint schemes will be used by different riders at this year's Tour de France. With Project One ICON, consumers can experience the same quality and performance that professional drivers rely on in competitive racing. These new color schemes are available now and will appear first on Trek's lightweight and aerodynamic road models, the Emonda SLR and Madone SLR. Each livery is handcrafted with a personalized painting process, creating designs and patterns that are difficult to replicate. No two Project One ICON frames are exactly alike.

The new paint scheme includes:

Chroma Ultra-Iridescent (Limited Edition)

Chroma Ultra-Iridescent is the result of years of experimentation, refinement and the collective artistic wisdom of Project One's sought-after designers. It takes a certain level of skill and expertise to create such a glorious livery

Chroma Diamond Flake (Limited Edition)

Millions of tiny chrome flakes form a stunning design that is worth seeing. No two diamonds are the same, and in this limited-edition colorway, riders will have a dream car that sparkles differently in every light.

Smoke (sky blue, red and white)

Real Smoke is a hazy, handcrafted paint scheme that primarily uses fire as the main element. Each frame traps smoke in its base paint layer, resulting in a no-cool design.

Blue and Red Crystalline  

These one-of-a-kind paint schemes are created by fusing thousands of tiny crystals together to form a lattice structure that shimmers in any light. Like the natural phenomena they replicate, crystal-clear bikes are as unique as snowflakes, each one unique.
Team tie dye 

The team color scheme echoes six additional tie-dye color schemes introduced earlier this year, complete with a fusion of men's red and women's blue.

Eight new Project One ICON schemes are now available for customization on the émonda SLR and Madone SLR. Please check with authorized dealers for details. The new paint scheme is planned to apply to all other road models in the future, so stay tuned.